VW tells it like it isn’t for US Tiguan relaunch

Marketing Volkswagens in the US can’t be the easiest of tasks at the moment, with various legislators chasing down the company over its emissions wrongdoing.

But the Wolfsburg giant still seems too be selling cars by the truckload across the world. Next off the line is a rather overdue revamp for the hitherto uninspiring Tiguan – a sort of crossover – and, wisely no doubt in the circumstances, agency Deutsch LA is keeping it rather vague. “Running footage” as my friend Jerry Judge calls it, but with the considerable aid of a giant inflatable gorilla and a blast of ELO.

Completely daft. We rather like it.

MAA creative scale: 7.

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