Tag Archives: vw

Agency behemoths off to Germany for last round VW pitches

Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new ...

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Another own goal for VW as it shoots down pesky hailstones

The search for business advantage goes into some strange places these days, in the case of Volkswagen in Mexico tampering with the weather. It’s had to suspend the automatic use of “hail cannons,” devices that send shock waves into the ...

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Unfriendly raccoon stars for VW’s new parking app

Selling cars is more about selling gadgets and apps these days and Volkswagen has a new one, Car-net which helps you find the damn thing when you can’t remember where you parked it. Technology is turning us all into idiots: ...

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VW advertising’s lessons for the coming awards season

It may be the dog days of an extended winter in the UK but the awards season will soon be upon us, without some of its recent stand-bys such as adam&eveDDB’s work for Harvey Nichols. This scored mightily – six ...

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BBDO dominates new style Gunn Report

British researcher WARC seems to have become the fount of all knowledge on many aspects of advertising including adspend, through its tie-up with the UK’s Advertising Association; the Effies for ad effectiveness and now its latest acquisition the Gunn Report, ...

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DDB UK and Germany agencies combine for VW T-Roc debut

Volkswagen says its “making the future real” (whatever that means) with its new T-Roc SUV, what we used to call a crossover but with SUV driving attributes. So there’s a new global campaign, ‘Born Confident,’ from adam&eveDDB and DDB Berlin/Hamburg ...

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VW tells it like it isn’t for US Tiguan relaunch

Marketing Volkswagens in the US can’t be the easiest of tasks at the moment, with various legislators chasing down the company over its emissions wrongdoing. But the Wolfsburg giant still seems too be selling cars by the truckload across the ...

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How creativity helps VW stay ahead of Ford

To be be (creative) or not to be? Now there’s an age-old dilemma, illustrated here by a new, avowedly creative effort from DDB Paris for VW, plugging a plug-in. And the alternative, from WPP’s Ford agency GTB Europe for the ...

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Vauxhall and VW show that car advertising is a broad church

Vauxhall is aiming its new Crossland X at the school gates crowd of women in big cars (so beloved of teachers). This is the first effort from new Vauxhall agency Mother. At which point descriptive powers rather fail me. Only ...

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