Unfriendly raccoon stars for VW’s new parking app

Selling cars is more about selling gadgets and apps these days and Volkswagen has a new one, Car-net which helps you find the damn thing when you can’t remember where you parked it.

Technology is turning us all into idiots: if the internet ever goes down we’re all up that well known creek without a paddle (or an app).

Hamburg agency Grabarz & Partner enlisted a combative raccoon to show it off.

Pleasingly bonkers, maybe a sign of the new marketing regime at VW. More fireworks please.

MAA creative scale: 8.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.