VW Commercial Vehicles is partnering with Men’s Health Awareness Trust in its current ‘Balls to Cancer’ campaign inviting men to get their privates checked.
So agency adam&eveDDB has produced a pleasing little vignette on the subject.
Will it make a blind bit of difference? The trouble with all these good causes is that there are so many of the damn things you switch off. ‘Movember’ is making a reappearance.
But nicely done, A&E at its understated best.
Into the same bucket – sort of – is this A&E newbie for the AA Charitable Trust, showing the seductive reasons we fall asleep at the wheel. Again, nicely understated.
A timely reminder, for us anyway, that with Agency of the Year hoving into view, A&E’s deft skills are as potent as ever – even though its biggies so far this year – For Waitrose/John Lewis & Partners and National Lottery debut – haven’t had the unalloyed acclamation it’s used to.
MAA creative scale (for both): 8.