VW horse laughs at itself (or its drivers) in Tiguan ad

We observed a while ago that VW was getting its ad mojo back despite its many issues (lying and cheating about diesel emissions).

Thanks to my estimable friend George Parker in Adscam for reminding me of this one, from Hamburg’s Grabarz & Partner.

Apparently it even escaped the merciless ministrations of pre-testing outfit Millward Brown.

There’s still hope…

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.