VW discovers heart in new adam&eve/Envy campaign

This isn’t a Christmas campaign but it tugs ye olde heartstrings as only adam&eveDDB can. It’s an online campaign for Volkswagen, featuring a gold Beetle and the role it played in narrator Barry’s life.

With brilliant post production from family original snaps and audio from Envy Advertising. Directed by Amanda Blue.

What’s to say? This is what advertising should be.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.