Nationwide’s ‘poets’ campaign from VCCP has divided opinion somewhat but its latest manifestation – ‘Mortgage Number One’ – pulls it all together in admirable style. It features Alfred and Elizabeth Idle who were helped to buy their modest home by ...
Read More »VCCP heads rescue squad for Harveys and Bensons for Beds
The people with the big TV budgets these days are furniture businesses so it’s a problem when your marketing budget disappears down the tubes. But that’s the position that Harveys and Bensons for Beds (two operations) found itself in when ...
Read More »Ebay Europe in surprise switch out of VCCP
One of the big hopes for agencies is that new tech-based clients will take over from the likes of Unilever and Procter & Gamble as their big source of revenue. Some such are spending heavily, Amazon for one which is ...
Read More »Canon and VCCP tell appealing story – but are they missing the obvious?
A tidal wave of Christmas ads are on their way – Argos on Friday, John Lewis and Sainsbury’s next week – so it’s not a bad idea from Canon to get in early with what it calls a winter campaign, ...
Read More »New Domino’s is the official food of everything – bar creative
Domino’s has become the “official food of everything” in the first campaign from agency VCCP. Included in this are “Squads.” And “Nights in with the family.” https://youtu.be/CXxisAH3gAE You can see why the client liked “official food” although I’m sure VCCP ...
Read More »Britvic moves to VCCP and Saatchi & Saatchi
Leading UK soft drinks maker Britvic has appointed VCCP and Saatchi & Saatchi as creative leads. VCCP will handle Britvic’s “adult” brands starting with J20 while Saatchi will look after family brands starting with Robinsons Squash. BBH (which declined to ...
Read More »VCCP scoops global Cadbury Dairy Milk
Mondelez-owned Cadbury is as famous for its advertising as its chocolate but it’s been a long time since we’ve seen much of the former, not since Fallon’s famous ‘Gorilla.’ Things may be about to change as it’s appointed VCCP as ...
Read More »VCCP finds its best for Macmillan Cancer Support
Macmillan Cancer Support fills a valuable gap the NHS either can’t or won’t and it’s launching a new campaign ‘Life with cancer is still life’ through VCCP, based on a finding that the vast majority of cancer sufferers don’t wish ...
Read More »Ebay picks VCCP for European account
Shows how much we know – we suggested yesterday that London agency VCCP had gone of the boil recently, in part due to its unfortunate experience with Asda which moved there and then back to Saatchi & Saatchi in double ...
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