Is Jose Mourinho still special for Paddy Power?

“Special One” Jose Mourinho spends a lot of time resting between football engagements these days so it’s a good job he’s a reliable ad performer.

Here he is for Paddy Power Games and agency VCCP riffing on his specialness.

Keeps you interested, which is more than most football ads do. And not as raucous, mercifully, as older Paddy Power efforts.

PP can afford to give away £40,000 per day via its Games (whatever they may be.) Blimey.

MAA creative scale; 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.