VCCP for Domino’s is on brief and on target – but can’t we have a little more?

FOMO is the fear of missing out in this acronym-packed social media world, so Domino’s and agency VCCP have invented the alternative JOMO (clue: joy) for people who don’t want to do all the ghastly things shown in the ad.

OK, makes its point as most of VCCP’s offerings do.

But you see this sort of stuff everywhere and think: can’t you try something a bit more ambitious and interesting?

Suppose it’s “activation advertising,” something those below-the-salt sales promotion people used to specialise in.

It’s the client’s money so you do what they ask – which this, presumably, does. But you can see why people are deserting creative agencies in droves.

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.