The Rugby World Cup kicks off at the weekend and England, sponsored by O2, go into battle again. This time, in a new VCCP campaign, bedecked as not-wholly-convincing white-coated Samurai. O2 is a convincing marketer though and VCCP has done ...
Read More »Cadbury’s Dairy Milk gets grittier with loneliness campaign
Cadbury is continuing its ‘Donate Your Words’ campaign – meaning speak to someone older to combat loneliness – with this from VCCP, showing how the gift of a chocolate bar can mitigate annoying kids next door (we’re paraphrasing here.) Cadbury ...
Read More »Paddy Power on the side of the angels (yes, really) with ‘unsponsoring’ football campaign
We haven’t always been a fan of Paddy Power’s various ad stunts but its new wheeze with VCCP Blue – ‘unsponsoring’ – is timely and funny. Just about every Premiership club has a betting sponsor plastered over its front – ...
Read More »Can VCCP’s ‘Tanguru’ recapture Tango’s former glories?
It seems to have taken VCCP two years to come up with a Tango TV campaign (might not be their fault of course.) Britvic’s Tango is something of a rite of passage for agencies, trying to imitate the impact HHCL ...
Read More »Is Cadbury’s Darkmilk from VCCP too downbeat?
Cadbury, which makes a chocolate-like substance for these definition-heavy days, is trying its hand at nostalgia for its new Darkmilk – which is a bit like its milk chocolate and plain chocolate, but isn’t. All clear? Anyway, agency VCCP is ...
Read More »VCCP rediscovers Comparethemarket’s creative mojo with tech titan AutoSergei
VCCP’s meerkats for Comparethemarket.com have been charming us for years (they hope) although latterly they’ve been reduced to plugging a series of money-off promotions. Here’s Compare’s new campaign from VCCP Blue for the latest thing in price comparison websites, automatic ...
Read More »New O2 goes from local to universal with poet George
02 is best known for capitalising on its marketing assets – like the O2 Arena in London – but now it’s decided to spread its wings, dropping trusty Sean Bean for George the Poet in an ambitious new campaign – ...
Read More »VCCP’s sure touch to the fore for Cadbury’s Twirl
Cadbury’s Twirl chocolate bars are trying to involve the nation in the fortunes/relationship of Sarah and Myles, the two protagonists in its new campaign from VCCP. It may even succeed as they’re engagingly real (based on the evidence of this ...
Read More »Free runners Storror cross continents for Canon
Amazing that Canon is still in business given the ubiquity of mobile phone cameras. Anyway it is and, in a new campaign from VCCP, it’s trying to persuade Canon customers/prospects to “try a new experience for the first time” and ...
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