Tag Archives: vccp

Free runners Storror cross continents for Canon

Amazing that Canon is still in business given the ubiquity of mobile phone cameras. Anyway it is and, in a new campaign from VCCP, it’s trying to persuade Canon customers/prospects to “try a new experience for the first time” and ...

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Nationwide’s ‘Mortgage Number One’ from VCCP is a compelling history lesson

Nationwide’s ‘poets’ campaign from VCCP has divided opinion somewhat but its latest manifestation – ‘Mortgage Number One’ – pulls it all together in admirable style. It features Alfred and Elizabeth Idle who were helped to buy their modest home by ...

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VCCP heads rescue squad for Harveys and Bensons for Beds

The people with the big TV budgets these days are furniture businesses so it’s a problem when your marketing budget disappears down the tubes. But that’s the position that Harveys and Bensons for Beds (two operations) found itself in when ...

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Ebay Europe in surprise switch out of VCCP

One of the big hopes for agencies is that new tech-based clients will take over from the likes of Unilever and Procter & Gamble as their big source of revenue. Some such are spending heavily, Amazon for one which is ...

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New Domino’s is the official food of everything – bar creative

Domino’s has become the “official food of everything” in the first campaign from agency VCCP. Included in this are “Squads.” And “Nights in with the family.” You can see why the client liked “official food” although I’m sure VCCP wasn’t ...

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Britvic moves to VCCP and Saatchi & Saatchi

Leading UK soft drinks maker Britvic has appointed VCCP and Saatchi & Saatchi as creative leads. VCCP will handle Britvic’s “adult” brands starting with J20 while Saatchi will look after family brands starting with Robinsons Squash. BBH (which declined to ...

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VCCP scoops global Cadbury Dairy Milk

Mondelez-owned Cadbury is as famous for its advertising as its chocolate but it’s been a long time since we’ve seen much of the former, not since Fallon’s famous ‘Gorilla.’ Things may be about to change as it’s appointed VCCP as ...

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VCCP finds its best for Macmillan Cancer Support

Macmillan Cancer Support fills a valuable gap the NHS either can’t or won’t and it’s launching a new campaign ‘Life with cancer is still life’ through VCCP, based on a finding that the vast majority of cancer sufferers don’t wish ...

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