Tag Archives: vccp

Can VCCP’s ‘Tanguru’ recapture Tango’s former glories?

It seems to have taken VCCP two years to come up with a Tango TV campaign (might not be their fault of course.) Britvic’s Tango is something of a rite of passage for agencies, trying to imitate the impact HHCL ...

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Is Cadbury’s Darkmilk from VCCP too downbeat?

Cadbury, which makes a chocolate-like substance for these definition-heavy days, is trying its hand at nostalgia for its new Darkmilk – which is a bit like its milk chocolate and plain chocolate, but isn’t. All clear? Anyway, agency VCCP is ...

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VCCP rediscovers Comparethemarket’s creative mojo with tech titan AutoSergei

VCCP’s meerkats for Comparethemarket.com have been charming us for years (they hope) although latterly they’ve been reduced to plugging a series of money-off promotions. Here’s Compare’s new campaign from VCCP Blue for the latest thing in price comparison websites, automatic ...

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New O2 goes from local to universal with poet George

02 is best known for capitalising on its marketing assets – like the O2 Arena in London – but now it’s decided to spread its wings, dropping trusty Sean Bean for George the Poet in an ambitious new campaign – ...

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VCCP’s sure touch to the fore for Cadbury’s Twirl

Cadbury’s Twirl chocolate bars are trying to involve the nation in the fortunes/relationship of Sarah and Myles, the two protagonists in its new campaign from VCCP. It may even succeed as they’re engagingly real (based on the evidence of this ...

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