Tag Archives: vccp

VCCP rediscovers Comparethemarket’s creative mojo with tech titan AutoSergei

VCCP’s meerkats for Comparethemarket.com have been charming us for years (they hope) although latterly they’ve been reduced to plugging a series of money-off promotions. Here’s Compare’s new campaign from VCCP Blue for the latest thing in price comparison websites, automatic ...

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New O2 goes from local to universal with poet George

02 is best known for capitalising on its marketing assets – like the O2 Arena in London – but now it’s decided to spread its wings, dropping trusty Sean Bean for George the Poet in an ambitious new campaign – ...

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VCCP’s sure touch to the fore for Cadbury’s Twirl

Cadbury’s Twirl chocolate bars are trying to involve the nation in the fortunes/relationship of Sarah and Myles, the two protagonists in its new campaign from VCCP. It may even succeed as they’re engagingly real (based on the evidence of this ...

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Free runners Storror cross continents for Canon

Amazing that Canon is still in business given the ubiquity of mobile phone cameras. Anyway it is and, in a new campaign from VCCP, it’s trying to persuade Canon customers/prospects to “try a new experience for the first time” and ...

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Nationwide’s ‘Mortgage Number One’ from VCCP is a compelling history lesson

Nationwide’s ‘poets’ campaign from VCCP has divided opinion somewhat but its latest manifestation – ‘Mortgage Number One’ – pulls it all together in admirable style. It features Alfred and Elizabeth Idle who were helped to buy their modest home by ...

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VCCP heads rescue squad for Harveys and Bensons for Beds

The people with the big TV budgets these days are furniture businesses so it’s a problem when your marketing budget disappears down the tubes. But that’s the position that Harveys and Bensons for Beds (two operations) found itself in when ...

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Ebay Europe in surprise switch out of VCCP

One of the big hopes for agencies is that new tech-based clients will take over from the likes of Unilever and Procter & Gamble as their big source of revenue. Some such are spending heavily, Amazon for one which is ...

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New Domino’s is the official food of everything – bar creative

Domino’s has become the “official food of everything” in the first campaign from agency VCCP. Included in this are “Squads.” And “Nights in with the family.” You can see why the client liked “official food” although I’m sure VCCP wasn’t ...

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