Tag Archives: vccp

VCCP gives Saga makeover the full service treatment

UK travel and insurance firm Saga is synonymous with ‘old,’ which isn’t a very appealing message even if you’re, um, old. Well, over 50 which is Saga’s target market. So new CEO, Euan Sutherland is giving the brand a makeover ...

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It’s a Cinch for new agency VCCP – or is it?

VCCP landed online used car marketplace Cinch in the summer. Here’s its debut with Rylan Clark-Neal, who’s fronted Cinch ads since it started barely a year ago, back in the frame, this time assisted by celebrity chef Gino D’Acampo. VCCP’s ...

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VCCP continues new business run with Cinch

London agency VCCP has bagged yet another new account: Cinch, an online used car retailer owned by Webuyanycar. Cinch delivers cars to your door, 50,000 or so so far. The British car market has been turned on its head as ...

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VCCP wins White Claw hard seltzer

London-based network VVP has won White Claw hard seltzer’s global account as the brand expands outside the US into 12 markets. Accenture’s Rothco previously worked on the brand. White Claw global brand director Gisela Rule says: “We want to thank ...

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VCCP forays into summer for Cadbury ice cream

Froneri is the world’s second-biggest ice cream maker after Unilever it seems – based in hardly tropical north Yorkshire – with Nestle as an investor. It’s the ice cream season now in the UK (if it ever stops raining here) ...

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VCCP takes Green & Black’s into Attenborough territory

What to make of this one? Mondelez’ Green & Black’s chocolate has taken to the airwaves with agency VCCP to tell us it’s “wildly deliciously organic.” You can see why G&B feels it needs to do this: the UK’s supermarket ...

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VCCP wins place on new RB hygiene roster with Harpic, Vanish and Finish

London agency VCCP has won a slice of RB (Reckitt-Benckiser as was) business, joining the household goods giant’s new global “brand experience” roster. VCCP will work on hygiene brands Harpic, Vanish and Finish (the last two do other things too ...

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VCCP weaves Disney+ into first O2 Christmas contender

O2 in the UK is entering the Christmas ad stakes for the first time – courtesy of agency VCCP – with its new cuddly robot Bubl (can you have a cuddly robot?) helping a young ‘Frozen’ fan take her first ...

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