Tag Archives: vccp

02 is best known for capitalising on its marketing assets – like the O2 Arena in London – but now it’s decided to spread its wings, dropping trusty Sean Bean for George the Poet in an ambitious new campaign – ...

Cadbury’s Twirl chocolate bars are trying to involve the nation in the fortunes/relationship of Sarah and Myles, the two protagonists in its new campaign from VCCP. It may even succeed as they’re engagingly real (based on the evidence of this ...

Amazing that Canon is still in business given the ubiquity of mobile phone cameras. Anyway it is and, in a new campaign from VCCP, it’s trying to persuade Canon customers/prospects to “try a new experience for the first time” and ...

Nationwide’s ‘poets’ campaign from VCCP has divided opinion somewhat but its latest manifestation – ‘Mortgage Number One’ – pulls it all together in admirable style. It features Alfred and Elizabeth Idle who were helped to buy their modest home by ...

The people with the big TV budgets these days are furniture businesses so it’s a problem when your marketing budget disappears down the tubes. But that’s the position that Harveys and Bensons for Beds (two operations) found itself in when ...

One of the big hopes for agencies is that new tech-based clients will take over from the likes of Unilever and Procter & Gamble as their big source of revenue. Some such are spending heavily, Amazon for one which is ...

A tidal wave of Christmas ads are on their way – Argos on Friday, John Lewis and Sainsbury’s next week – so it’s not a bad idea from Canon to get in early with what it calls a winter campaign, ...

Domino’s has become the “official food of everything” in the first campaign from agency VCCP. Included in this are “Squads.” And “Nights in with the family.” You can see why the client liked “official food” although I’m sure VCCP wasn’t ...

Leading UK soft drinks maker Britvic has appointed VCCP and Saatchi & Saatchi as creative leads. VCCP will handle Britvic’s “adult” brands starting with J20 while Saatchi will look after family brands starting with Robinsons Squash. BBH (which declined to ...