Tag Archives: vccp

Big creative reviews may be thin on the ground in Covid-19 but one of the UK’s biggest has concluded with VCCP winning Walkers, the big Pepsico-owned snack brand, in competition with up-and-coming agency Uncommon. VCCP, now largely private equity owned, ...

London agency VCCP has been taking Cadbury in some interesting – and, on the face of it, downbeat directions for the past couple of years – so Covid-19 lockdown was probably irresistible. Here they are doing their community bit, neighbours ...

Here’s something to brighten up the dark days of winter, ‘Hide and Seek’ from VCCP for Easyjet Holidays, helmed by hot Brazilian directing duo Alaska. Pretty hot all round, which isn’t something you see too often from the UK these ...

FOMO is the fear of missing out in this acronym-packed social media world, so Domino’s and agency VCCP have invented the alternative JOMO (clue: joy) for people who don’t want to do all the ghastly things shown in the ad. ...

“Special One” Jose Mourinho spends a lot of time resting between football engagements these days so it’s a good job he’s a reliable ad performer. Here he is for Paddy Power Games and agency VCCP riffing on his specialness. Keeps ...

The Rugby World Cup kicks off at the weekend and England, sponsored by O2, go into battle again. This time, in a new VCCP campaign, bedecked as not-wholly-convincing white-coated Samurai. O2 is a convincing marketer though and VCCP has done ...

Cadbury is continuing its ‘Donate Your Words’ campaign – meaning speak to someone older to combat loneliness – with this from VCCP, showing how the gift of a chocolate bar can mitigate annoying kids next door (we’re paraphrasing here.) Cadbury ...

We haven’t always been a fan of Paddy Power’s various ad stunts but its new wheeze with VCCP Blue – ‘unsponsoring’ – is timely and funny. Just about every Premiership club has a betting sponsor plastered over its front – ...

It seems to have taken VCCP two years to come up with a Tango TV campaign (might not be their fault of course.) Britvic’s Tango is something of a rite of passage for agencies, trying to imitate the impact HHCL ...