Tag Archives: vccp

VCCP wins White Claw hard seltzer

London-based network VVP has won White Claw hard seltzer’s global account as the brand expands outside the US into 12 markets. Accenture’s Rothco previously worked on the brand. White Claw global brand director Gisela Rule says: “We want to thank ...

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VCCP forays into summer for Cadbury ice cream

Froneri is the world’s second-biggest ice cream maker after Unilever it seems – based in hardly tropical north Yorkshire – with Nestle as an investor. It’s the ice cream season now in the UK (if it ever stops raining here) ...

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VCCP takes Green & Black’s into Attenborough territory

What to make of this one? Mondelez’ Green & Black’s chocolate has taken to the airwaves with agency VCCP to tell us it’s “wildly deliciously organic.” You can see why G&B feels it needs to do this: the UK’s supermarket ...

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VCCP wins place on new RB hygiene roster with Harpic, Vanish and Finish

London agency VCCP has won a slice of RB (Reckitt-Benckiser as was) business, joining the household goods giant’s new global “brand experience” roster. VCCP will work on hygiene brands Harpic, Vanish and Finish (the last two do other things too ...

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VCCP weaves Disney+ into first O2 Christmas contender

O2 in the UK is entering the Christmas ad stakes for the first time – courtesy of agency VCCP – with its new cuddly robot Bubl (can you have a cuddly robot?) helping a young ‘Frozen’ fan take her first ...

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VCCP pips Uncommon to big UK snack brand Walkers

Big creative reviews may be thin on the ground in Covid-19 but one of the UK’s biggest has concluded with VCCP winning Walkers, the big Pepsico-owned snack brand, in competition with up-and-coming agency Uncommon. VCCP, now largely private equity owned, ...

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Community-minded Cadbury essays lockdown vérité

London agency VCCP has been taking Cadbury in some interesting – and, on the face of it, downbeat directions for the past couple of years – so Covid-19 lockdown was probably irresistible. Here they are doing their community bit, neighbours ...

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