Tag Archives: vccp

According to Adweek Evian’s ‘Baby & Me’ from BETC was the most-watched YouTube ad of 2013 vwith over 67m hits. Well you can’t say fairer than that and, although cute babies are not really our thing, BETC pulls it off ...

It’s safe to say that when Easyjet moved its whopper account to agency VCCP the world (this bit of it anyway) was a tad underwhelmed with its initial efforts. Now it’s produced another campaign, and this is slightly underwhelming too. ...

Well it must have a decent chance (according to my calculator it’s about 50 per cent) but it finds itself up against Chime’s VCCP, which has made a name for itself recently with hard-selling advertising, the sort that retailers love. ...

London agency VCCP’s campaign for O2 Refresh (an offer which makes it easier to change your phone as the bloody things morph into something else) is shaping up nicely. We were a bit baffled by the first one showing a ...

Is there a touch of desperation behind this new campaign from London agency VCCP for O2? It must be getting harder and harder to cut through all the ad clutter in the mobile market. So we have a very nice ...

There must be times when a client is sitting in their ad agency meeting room having just seen creative proposals, wondering what to say next. This must have been the position the team from BetVictor were in at VCCP when ...

**Long-suffering music business HMV has finally toppled into administration as suppliers have refused more credit. It’s all about downloads of course, there aren’t enough old farts (like me) hunting around for CDs. The move follows hard on the heels of ...

Audience researcher Nielsen reckons a Meerkats ad from VCCP was the most-liked ad on UK TV last year followed by efforts for the British Heart Foundation (Vinnie Jones from Grey), Kerrygold butter, John Lewis, Birds Eye Foods, Lindt chocolates, Andrex ...

Oh dear, ads with sportsmen in them do so tend to backfire. This effort is from O2 and VCCP, dishing out 1,000 ‘priority tickets’ to customers for the England All Blacks game on Saturday. And, not unreasonably, it features England ...