Tag Archives: vccp

When you’re a movie tough guy getting on in years it must be quite nice to find commercials paying your way. So here we have Mr ‘Epic Split’ (Volvo Trucks) Jean-Claude Van Damme returning for Coors Light and UK agency ...

Royal London is a UK mutual insurer (that is, owned by its members) rather than a company. And it’s been around for a long time so it’s making the most of this in a new campaign from VCCP. It’s all ...

***Here’s another happy-slappy ad from Coke, this time for Coke Zero from Publicis Conseil. But actually it does it with a bit of wit and irony, which is much needed these days. Who’s the girl? I don’t know if ex-Mother ...

According to Adweek Evian’s ‘Baby & Me’ from BETC was the most-watched YouTube ad of 2013 vwith over 67m hits. Well you can’t say fairer than that and, although cute babies are not really our thing, BETC pulls it off ...

It’s safe to say that when Easyjet moved its whopper account to agency VCCP the world (this bit of it anyway) was a tad underwhelmed with its initial efforts. Now it’s produced another campaign, and this is slightly underwhelming too. ...

Well it must have a decent chance (according to my calculator it’s about 50 per cent) but it finds itself up against Chime’s VCCP, which has made a name for itself recently with hard-selling advertising, the sort that retailers love. ...

London agency VCCP’s campaign for O2 Refresh (an offer which makes it easier to change your phone as the bloody things morph into something else) is shaping up nicely. We were a bit baffled by the first one showing a ...

Is there a touch of desperation behind this new campaign from London agency VCCP for O2? It must be getting harder and harder to cut through all the ad clutter in the mobile market. So we have a very nice ...

There must be times when a client is sitting in their ad agency meeting room having just seen creative proposals, wondering what to say next. This must have been the position the team from BetVictor were in at VCCP when ...