Tag Archives: vccp

Telecom firm 02’s decision to adopt Peter Mandelson’s seemingly benighted Millenium Dome (now known as the 02) must be a contender for marketing idea of the past 20 years. Now it’s it’s trying to capitalise on its live event platform ...

VCCP, now owned by Providence Equity and WPP following the £374m buyout of Chime Communications, is spreading its wings with the launch of a New York outpost. The move comes via Muhtayzik Hoffer, the San Francisco agency it bought in ...

They say it’s a race for talent these days and VCCP in London seems to have stolen a march on its competitors with its latest intern tennis star Maria Sharapova. Sharapova, who’s won lots of majors, is currently serving a ...

Transport for London, whose remit includes the the various transport services run in the capital by the Greater London Authority and various Met Police and Fire Service initiatives, is believed to have appointed VCCP to handle its ad account. The ...

Asda’s £100m creative account is returning to Saatchi & Saatchi after less than three years at VCCP. The move follows the appointment of a new chief customer officer Andy Murray from Asda owner Walmart. Saatchi handles Walmart creative in the ...

Does this count as an Easter (egg) themed advertising idea? A giant hen excreting Easter eggs for Asda (it has 20m of them it seems). Why anybody should buy an Easter egg is beyond me but maybe Asda knows best. ...

Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced long-serving marketing boss Barry Williams with Andy Murray (not that one), who joins from owner Walmart. Williams spent eight years ...

First Utility is a wannabe UK electricity provider, claiming to undercut the ‘big six’ energy producers by buying cheaper on wholesale markets. It has a deal with Shell, among others. So agency VCCP has taken the brave step of producing ...

EasyJet is celebrating its 20th anniversary – my, how the world has changed – with a rather appealing love story/rites of passage tale from VCCP. Can you really effect all these momentous changes on a budget flight? I generally find ...