Paddy Power on the side of the angels (yes, really) with ‘unsponsoring’ football campaign

We haven’t always been a fan of Paddy Power’s various ad stunts but its new wheeze with VCCP Blue – ‘unsponsoring’ – is timely and funny.

Just about every Premiership club has a betting sponsor plastered over its front – Everton has one from Kenya, of all places – apart from the real biggies.

PP is sponsoring a number of non-Premiership clubs including Huddersfield and Motherwell – with no logo whatsoever.

Time for a rethink from the others. The Premiership lot are hardly short of dosh, after all.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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