VCCP rediscovers Comparethemarket’s creative mojo with tech titan AutoSergei

VCCP’s meerkats for Comparethemarket.com have been charming us for years (they hope) although latterly they’ve been reduced to plugging a series of money-off promotions.

Here’s Compare’s new campaign from VCCP Blue for the latest thing in price comparison websites, automatic energy switching. But it’s a proper ad, introducing AutoSergei, gently sending up those silly presentations beloved of tech giants in which a boring exec prances around the stage trying to look cool.

A win for persistence no doubt.

MAA creative scale: 7.5

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.