VCCP rediscovers Comparethemarket’s creative mojo with tech titan AutoSergei

VCCP’s meerkats for have been charming us for years (they hope) although latterly they’ve been reduced to plugging a series of money-off promotions.

Here’s Compare’s new campaign from VCCP Blue for the latest thing in price comparison websites, automatic energy switching. But it’s a proper ad, introducing AutoSergei, gently sending up those silly presentations beloved of tech giants in which a boring exec prances around the stage trying to look cool.

A win for persistence no doubt.

MAA creative scale: 7.5

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