VCCP’s meerkats for Comparethemarket.com have been charming us for years (they hope) although latterly they’ve been reduced to plugging a series of money-off promotions.
Here’s Compare’s new campaign from VCCP Blue for the latest thing in price comparison websites, automatic energy switching. But it’s a proper ad, introducing AutoSergei, gently sending up those silly presentations beloved of tech giants in which a boring exec prances around the stage trying to look cool.
A win for persistence no doubt.
MAA creative scale: 7.5