Amazing that Canon is still in business given the ubiquity of mobile phone cameras.
Anyway it is and, in a new campaign from VCCP, it’s trying to persuade Canon customers/prospects to “try a new experience for the first time” and capture it on a Canon camera. For which purpose it’s enlisted Parkour (free running) troop Storror to cross from Europe to Asia in Istanbul via rooftops, tops of cars, boats et al.
The bloke with the camera must be a bit knackered.
Diverting though and at least they’re trying to do something different.
MAA creative scale: 6.5.