Cadbury is continuing its ‘Donate Your Words’ campaign – meaning speak to someone older to combat loneliness – with this from VCCP, showing how the gift of a chocolate bar can mitigate annoying kids next door (we’re paraphrasing here.)
Cadbury is donating 30p from limited edition bars to Age UK.
VCCP’s work for Cadbury is interesting – about as real, gritty even as ads get. Presumably it’s working.
Good to see two proper campaigns one after the other (Wieden+Kennedy’s for Diet Coke being the other, both with oldies which maybe tells us something.)
MAA creative scale: 8.