London agency VCCP has been taking Cadbury in some interesting – and, on the face of it, downbeat directions for the past couple of years – so Covid-19 lockdown was probably irresistible.
Here they are doing their community bit, neighbours helping each other to access a little light in a pretty dark tunnel. And flour (where did they get that from?)
With some neat (but tasteful) branding at the end.
MAA creative scale: 8.