O2 in the UK is entering the Christmas ad stakes for the first time – courtesy of agency VCCP – with its new cuddly robot Bubl (can you have a cuddly robot?) helping a young ‘Frozen’ fan take her first steps on the Christmas ice (be careful out there.)
Except that she’s not really skating she’s enjoying O2’s clever tie-up with Disney+.
VCCP is good at weaving sales promotion into what look and sound like ads (Comparethemarket’s meerkat salesmen for example) in its steely way.
Bubl is clearly clattering away in their footsteps.
MAA creative scale: 7.5.