Tag Archives: samsung

Everybody seems to want a gadget for Christmas – as Apple will no doubt be reminding us soon. Samsung has got its retaliation in first, in the UK anyway, with this pleasingly low-key Christmas campaign from Cheil UK. Cheil suggests ...

I’ve never been entirely sure why Visa and Mastercard bother to advertise – which they do to the tune of hundreds of millions of dollars each – as when you choose a card you choose the issuer, not the payments ...

It’s been rather a good week for Publicis Groupe, with Leo Burnett hanging on to its share of the $4bn Samsung creative account and BBH winning a place on the the tech giant’s hotshot roster along with Wieden+Kennedy. Now Campaign ...

Samsung appears to have concluded its global ad review – a matter of some importance as it spends at least $4bn on advertising and $11bn in all on ad-related stuff. So who’s won out? Well, according to Ad Age, which ...

Cheil UK has bagged the new JC Decaux digital ‘Grandview’ at Heathrow, the first digital advertising exterior at the airport, for client Samsung. Samsung will run a number of campaigns on the huge new site over the next year. Samsung ...

Samsung and agency Cheil Worldwide in South Korea have enlisted star director Floria Sigismondi to launch Samsung’s new Curved UHD TV and rather a good job she makes of it. The problem for the likes of Samsung, Apple and, one ...

Surfing has a certain existential quality that plays well in ads (think Guinness) and Samsung has teamed up with the Association of Surfing Professionals (blimey, we’re all professionals these days – apart from hacks) ahead of the new US Open ...

The upper echelons of adland are furiously polishing their presentations to Samsung, the world’s biggest advertiser with a budget variously estimated at $8.5bn to the gross domestic product of South Korea. But always with Samsung there’s Cheil Worldwide, the one-time ...

Samsung does, indeed, seem to be reviewing its global ad and media accounts although the company – par for the course – isn’t saying anything. Samsung sometimes takes week, even months, to approve a press release which usually means it ...