Tag Archives: samsung

Cheil provides timely reminder for Samsung

The upper echelons of adland are furiously polishing their presentations to Samsung, the world’s biggest advertiser with a budget variously estimated at $8.5bn to the gross domestic product of South Korea. But always with Samsung there’s Cheil Worldwide, the one-time ...

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Samsung reported to be reviewing global adspend

Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a great surprise as the Korean tech giant spends billions worldwide on marketing, $3bn alone on PR according to some accounts. ...

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Now Samsung says Galaxy Gear holds key to romance

For some reason this opus from Samsung – which we might as well call Jack and Amy’s Galaxy Gear romance – has taken a fearsome amount of stick over in the US. Cheesy is just one of the more polite ...

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Samsung unveils star-studded Galaxy football team

Football these days is like an irrepressible juggernaut, rolling over everything in its path (this is not a dig at Spurs supporters although it could well be). Now Samsung and agency Cheil Worldwide have hopped on the bandwagon with ‘Samsung ...

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Jeans is out of OOH agency rapport as IPG slashes costs

Who’d work for a holding company? It’s emerged today that Roy Jeans (left), CEO of Interpublic-owned OOH specialist rapport and recently elevated to the post of global CEO, is leaving the company. Rapport has ambitions to go global having taken ...

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