Tag Archives: samsung

Samsung and agency Cheil Worldwide in South Korea have enlisted star director Floria Sigismondi to launch Samsung’s new Curved UHD TV and rather a good job she makes of it. The problem for the likes of Samsung, Apple and, one ...

Surfing has a certain existential quality that plays well in ads (think Guinness) and Samsung has teamed up with the Association of Surfing Professionals (blimey, we’re all professionals these days – apart from hacks) ahead of the new US Open ...

The upper echelons of adland are furiously polishing their presentations to Samsung, the world’s biggest advertiser with a budget variously estimated at $8.5bn to the gross domestic product of South Korea. But always with Samsung there’s Cheil Worldwide, the one-time ...

Samsung does, indeed, seem to be reviewing its global ad and media accounts although the company – par for the course – isn’t saying anything. Samsung sometimes takes week, even months, to approve a press release which usually means it ...

Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a great surprise as the Korean tech giant spends billions worldwide on marketing, $3bn alone on PR according to some accounts. ...

It’s strange to see the mighty Apple on the back foot but that seems to be the case in its titanic marketing battle with Samsung. Now Ad Age reports that the tech company is to hire four new digital agencies: ...

We exaggerate: LG’s new curved screen telly, the smartest of smart TVs it seems, newly unveiled at the Consumer electronics Show in Las Vegas, actually costs $69,999. Who needs to save a dollar? LG is also offering a G Flex ...

For some reason this opus from Samsung – which we might as well call Jack and Amy’s Galaxy Gear romance – has taken a fearsome amount of stick over in the US. Cheesy is just one of the more polite ...

Football these days is like an irrepressible juggernaut, rolling over everything in its path (this is not a dig at Spurs supporters although it could well be). Now Samsung and agency Cheil Worldwide have hopped on the bandwagon with ‘Samsung ...