Cheil UK has bagged the new JC Decaux digital ‘Grandview’ at Heathrow, the first digital advertising exterior at the airport, for client Samsung. Samsung will run a number of campaigns on the huge new site over the next year. Samsung ...
Read More »Samsung and Cheil launch new curved TV with Floria Sigismondi spectacular
Samsung and agency Cheil Worldwide in South Korea have enlisted star director Floria Sigismondi to launch Samsung’s new Curved UHD TV and rather a good job she makes of it. The problem for the likes of Samsung, Apple and, one ...
Read More »Samsung celebrates surfing partnership with online blockbuster from 72andSunny Amsterdam
Surfing has a certain existential quality that plays well in ads (think Guinness) and Samsung has teamed up with the Association of Surfing Professionals (blimey, we’re all professionals these days – apart from hacks) ahead of the new US Open ...
Read More »Cheil provides timely reminder for Samsung
The upper echelons of adland are furiously polishing their presentations to Samsung, the world’s biggest advertiser with a budget variously estimated at $8.5bn to the gross domestic product of South Korea. But always with Samsung there’s Cheil Worldwide, the one-time ...
Read More »Samsung’s $14bn global ad review might reveal a shortage of credible contenders
Samsung does, indeed, seem to be reviewing its global ad and media accounts although the company – par for the course – isn’t saying anything. Samsung sometimes takes week, even months, to approve a press release which usually means it ...
Read More »Samsung reported to be reviewing global adspend
Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a great surprise as the Korean tech giant spends billions worldwide on marketing, $3bn alone on PR according to some accounts. ...
Read More »Apple adds four new digital agencies and signals holding company fight for $1bn-plus global ad account
It’s strange to see the mighty Apple on the back foot but that seems to be the case in its titanic marketing battle with Samsung. Now Ad Age reports that the tech company is to hire four new digital agencies: ...
Read More »Welcome to this year’s Consumer Electronics Show – and a $70,000 ‘smartest’ TV from LG
We exaggerate: LG’s new curved screen telly, the smartest of smart TVs it seems, newly unveiled at the Consumer electronics Show in Las Vegas, actually costs $69,999. Who needs to save a dollar? LG is also offering a G Flex ...
Read More »Now Samsung says Galaxy Gear holds key to romance
For some reason this opus from Samsung – which we might as well call Jack and Amy’s Galaxy Gear romance – has taken a fearsome amount of stick over in the US. Cheesy is just one of the more polite ...
Read More »