Tag Archives: samsung

It’s strange to see the mighty Apple on the back foot but that seems to be the case in its titanic marketing battle with Samsung. Now Ad Age reports that the tech company is to hire four new digital agencies: ...

We exaggerate: LG’s new curved screen telly, the smartest of smart TVs it seems, newly unveiled at the Consumer electronics Show in Las Vegas, actually costs $69,999. Who needs to save a dollar? LG is also offering a G Flex ...

For some reason this opus from Samsung – which we might as well call Jack and Amy’s Galaxy Gear romance – has taken a fearsome amount of stick over in the US. Cheesy is just one of the more polite ...

Football these days is like an irrepressible juggernaut, rolling over everything in its path (this is not a dig at Spurs supporters although it could well be). Now Samsung and agency Cheil Worldwide have hopped on the bandwagon with ‘Samsung ...

Who’d work for a holding company? It’s emerged today that Roy Jeans (left), CEO of Interpublic-owned OOH specialist rapport and recently elevated to the post of global CEO, is leaving the company. Rapport has ambitions to go global having taken ...

Samsung Electronics in the UK seems to have taken ever-expanding out of home (OOH) advertising to a new level in the UK with two digital ‘posters.’ One consists of two giant LED screens on the London IMAX cinema (below) on ...

Google-owned Motorola has been unveiling its new Moto X smartphone with enticing details about a $500m ad budget. This rather pales in comparison to Samsung’s $4bn and Apple’s $1bn plus but Motorola’s $500m is for just one product. And the ...

The big outdoor screen at London’s Piccadilly Circus is about as iconic an ad site as you get in the UK and Samsung is using it to promote its Galaxy Note 8 tablets with this interesting campaign from Cheil UK, ...

Samsung is launching what it claims is the UK’s biggest-ever takeover of large format poster sites. The year-long push, planned and booked by Cheil UK in conjunction with OOH specialist agency Rapport, is a UK first that will see media ...