Tag Archives: samsung

Samsung unveils star-studded Galaxy football team

Football these days is like an irrepressible juggernaut, rolling over everything in its path (this is not a dig at Spurs supporters although it could well be). Now Samsung and agency Cheil Worldwide have hopped on the bandwagon with ‘Samsung ...

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Jeans is out of OOH agency rapport as IPG slashes costs

Who’d work for a holding company? It’s emerged today that Roy Jeans (left), CEO of Interpublic-owned OOH specialist rapport and recently elevated to the post of global CEO, is leaving the company. Rapport has ambitions to go global having taken ...

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Samsung goes big on digital outdoor for Galaxy S4

Samsung Electronics in the UK seems to have taken ever-expanding out of home (OOH) advertising to a new level in the UK with two digital ‘posters.’ One consists of two giant LED screens on the London IMAX cinema (below) on ...

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Droga5 gets set for $500m Moto X ad bonanza

Google-owned Motorola has been unveiling its new Moto X smartphone with enticing details about a $500m ad budget. This rather pales in comparison to Samsung’s $4bn and Apple’s $1bn plus but Motorola’s $500m is for just one product. And the ...

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Samsung launches year-long UK poster blitz through Cheil and Rapport

Samsung is launching what it claims is the UK’s biggest-ever takeover of large format poster sites. The year-long push, planned and booked by Cheil UK in conjunction with OOH specialist agency Rapport, is a UK first that will see media ...

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CHI produces an epic for Samsung Smart TV

I read somewhere recently that Samsung spent $11.6bn on advertising last year and it looks as though it may top that this, with a large chunk going on its heroic effort to persuade customers all over the world that they ...

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Samsung’s new Smart TV charges at Apple

Years ago Fuji’s corporate mission statement was, allegedly, ‘Kill Kodak’; now Samsung’s seems to be ‘Kill Apple,’ or, at least, get there first. Its new Galaxy phones are bigger and, some say, better than the iPhone, it sells more tablets ...

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