Cheil UK has bagged the new JC Decaux digital ‘Grandview’ at Heathrow, the first digital advertising exterior at the airport, for client Samsung. Samsung will run a number of campaigns on the huge new site over the next year.
Samsung Electronics V-P of corporate marketing Russell Taylor says:: “This newly-digitised opportunity at Heathrow will provide the ideal showcase for Samsung, delivering high visibility and impact.”
Cheil UK head of media Fiona Fitzgibbon say: comments: “Taking over the GrandView digital tower represented a unique opportunity to make a bold statement and keep Samsung front of mind within an audience-rich environment.
“The tower’s location makes it unmissable to 100 per cent of Terminal 2 passengers arriving or departing by road to Heathrow. Samsung’s constant presence at Heathrow over the next 12 months will give the brand monumental exposure which no other brand has had access to before.”