Samsung and Cheil launch new curved TV with Floria Sigismondi spectacular

Samsung and agency Cheil Worldwide in South Korea have enlisted star director Floria Sigismondi to launch Samsung’s new Curved UHD TV and rather a good job she makes of it.

The problem for the likes of Samsung, Apple and, one of these days, Google is persuading us we actually need more technology. So what better than an appealing product demo?

The striking promotion girl helps too. Ms Sigismondi is represented by Believe Media in the US and Quad in Europe.