Samsung hits the right Christmas note

Everybody seems to want a gadget for Christmas – as Apple will no doubt be reminding us soon.

Samsung has got its retaliation in first, in the UK anyway, with this pleasingly low-key Christmas campaign from Cheil UK.

Cheil suggests that Samsung has become as synonymous with Christmas as The Morecambe and Wise Show used to be. Not sure about that, but you get the point.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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