Samsung signs up sports stars as Galaxy S6 ‘Avengers’

Samsung has tied in with new blockabusta Marvel-inspired movie Avengers: Age of Ultron (he’s the baddie, I think) to promote the new Galaxy S6. It’s launching this campaign from 72andSunny showing a bunch of sports stars (including, inevitably, Lionel Messi) signing up as ‘Avengers,’ along with some kids.

Using their S6s and Samsung headsets, of course.

You do weary of such movies (even though I haven’t seen one all the way through yet) but this is well done, even quite gripping. Young Leo doesn’t improve in the acting stakes though.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.