Back in the day British prime minister Harold Macmillan replied “events, dear boy, events” when asked what could blow his hitherto successful government off course. And they did, of course, when the Profumo scandal broke. Which might strike a cord ...
Read More »Teelcoms giant Huawei goes into challenger mode in WPP’s Nova phone launch
China’s Huawei is the biggest telecoms equipment manufacturer in the world, which doesn’t make it too popular with some suspicious American politicians. In terms of mobiles it’s a challenger brand though and so WPP’s ‘Team Huawei'(you just knew there’d be ...
Read More »Samsung’s Note 7 takes the fight to Apple on comic book America territory
Can Samsung make the world love a phone/mini computer with a stylus? Someone or other used to do this didn’t they? Users liked it but not enough of them unfortunately. Anyway Wieden+Kennedy Portland is launching the Note 7 with a ...
Read More »Will hapless Jack Whitehall turn out to be an Olympic winner for Samsung and BBH Sport?
Back at the Rugby World Cup BBH Sport produced a series of films with comedian Jack Whitehall showing he’s not very good at sport – or much else – and now he’s back in Samsung’s ‘School of Rio’ for the ...
Read More »Samsung opens a virtual reality world of storytelling in new global campaign by BBH
Samsung is launching a new global campaign ‘Launching People’ – through BBH, trying to put on a human face on virtual reality. It’s ‘discovered’ that a third of parents aren’t there to read their children bedtime stories – but now ...
Read More »Samsung wins Cannes marketer of the year award
In case anyone had forgotten, the Cannes Lions Festival of Creativity is gearing up for action in June and the first gong – Creative Marketer of the Year – has gone to Samsung Electronics. As indeed it probably should given ...
Read More »W+K packs in the celebs and features for Samsung
We rather lost interest in the Oscars ads but here’s an interesting one that made its debut there – from Wieden+Kennedy Portland for Samsung’s Glaxy S7 edge. Featuring an all-star line-up including Wesley Snipes, Lil Wayne and main man William ...
Read More »Publicis weighs bid for Samsung agency Cheil
Publicis Groupe wants to buy 30 per cent of Cheil Worldwide, the once in-house Samsung agency that still handles the bulk of the Korean electronics giant’s $5bn worldwide ad and communications business, according to reports. Samsung currently owns about 25 ...
Read More »Samsung OOH account heading to Posterscope
Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which ...
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