Tag Archives: samsung

Back in the day British prime minister Harold Macmillan replied “events, dear boy, events” when asked what could blow his hitherto successful government off course. And they did, of course, when the Profumo scandal broke. Which might strike a cord ...

China’s Huawei is the biggest telecoms equipment manufacturer in the world, which doesn’t make it too popular with some suspicious American politicians. In terms of mobiles it’s a challenger brand though and so WPP’s ‘Team Huawei'(you just knew there’d be ...

Can Samsung make the world love a phone/mini computer with a stylus? Someone or other used to do this didn’t they? Users liked it but not enough of them unfortunately. Anyway Wieden+Kennedy Portland is launching the Note 7 with a ...

Back at the Rugby World Cup BBH Sport produced a series of films with comedian Jack Whitehall showing he’s not very good at sport – or much else – and now he’s back in Samsung’s ‘School of Rio’ for the ...

Samsung is launching a new global campaign ‘Launching People’ – through BBH, trying to put on a human face on virtual reality. It’s ‘discovered’ that a third of parents aren’t there to read their children bedtime stories – but now ...

In case anyone had forgotten, the Cannes Lions Festival of Creativity is gearing up for action in June and the first gong – Creative Marketer of the Year – has gone to Samsung Electronics. As indeed it probably should given ...

We rather lost interest in the Oscars ads but here’s an interesting one that made its debut there – from Wieden+Kennedy Portland for Samsung’s Glaxy S7 edge. Featuring an all-star line-up including Wesley Snipes, Lil Wayne and main man William ...

Publicis Groupe wants to buy 30 per cent of Cheil Worldwide, the once in-house Samsung agency that still handles the bulk of the Korean electronics giant’s $5bn worldwide ad and communications business, according to reports. Samsung currently owns about 25 ...

Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which ...