Tag Archives: samsung

In case anyone had forgotten, the Cannes Lions Festival of Creativity is gearing up for action in June and the first gong – Creative Marketer of the Year – has gone to Samsung Electronics. As indeed it probably should given ...

We rather lost interest in the Oscars ads but here’s an interesting one that made its debut there – from Wieden+Kennedy Portland for Samsung’s Glaxy S7 edge. Featuring an all-star line-up including Wesley Snipes, Lil Wayne and main man William ...

Publicis Groupe wants to buy 30 per cent of Cheil Worldwide, the once in-house Samsung agency that still handles the bulk of the Korean electronics giant’s $5bn worldwide ad and communications business, according to reports. Samsung currently owns about 25 ...

Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which ...

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this. Any film titled ‘We are greater than I’ is riding for a fall and ...

Samsung has tied in with new blockabusta Marvel-inspired movie Avengers: Age of Ultron (he’s the baddie, I think) to promote the new Galaxy S6. It’s launching this campaign from 72andSunny showing a bunch of sports stars (including, inevitably, Lionel Messi) ...

Samsung launched its new S6 Galaxy phones today – two variants, one with a curved screen (whatever that does) – and agency Cheil UK has signed up actor/comedian and now US chat show host James Corden to front some online ...

Samsung is pushing the boat out this Christmas, running its first ‘holiday’ campaign in the UK and now launching this US extravaganza – ‘Holiday Dreams’ – through agency R/GA in the US. Made by a technical cast of thousands, using ...

South Korea-based marcoms company Cheil Worldwide has bought a stake in global integrated agency Iris, with an option to move to full ownership over the next five years. Cheil, which began life in 1973 as Samsung’s in-house agency, employs over ...