Tag Archives: samsung

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this. Any film titled ‘We are greater than I’ is riding for a fall and ...

Samsung has tied in with new blockabusta Marvel-inspired movie Avengers: Age of Ultron (he’s the baddie, I think) to promote the new Galaxy S6. It’s launching this campaign from 72andSunny showing a bunch of sports stars (including, inevitably, Lionel Messi) ...

Samsung launched its new S6 Galaxy phones today – two variants, one with a curved screen (whatever that does) – and agency Cheil UK has signed up actor/comedian and now US chat show host James Corden to front some online ...

Samsung is pushing the boat out this Christmas, running its first ‘holiday’ campaign in the UK and now launching this US extravaganza – ‘Holiday Dreams’ – through agency R/GA in the US. Made by a technical cast of thousands, using ...

South Korea-based marcoms company Cheil Worldwide has bought a stake in global integrated agency Iris, with an option to move to full ownership over the next five years. Cheil, which began life in 1973 as Samsung’s in-house agency, employs over ...

Everybody seems to want a gadget for Christmas – as Apple will no doubt be reminding us soon. Samsung has got its retaliation in first, in the UK anyway, with this pleasingly low-key Christmas campaign from Cheil UK. Cheil suggests ...

I’ve never been entirely sure why Visa and Mastercard bother to advertise – which they do to the tune of hundreds of millions of dollars each – as when you choose a card you choose the issuer, not the payments ...

It’s been rather a good week for Publicis Groupe, with Leo Burnett hanging on to its share of the $4bn Samsung creative account and BBH winning a place on the the tech giant’s hotshot roster along with Wieden+Kennedy. Now Campaign ...

Samsung appears to have concluded its global ad review – a matter of some importance as it spends at least $4bn on advertising and $11bn in all on ad-related stuff. So who’s won out? Well, according to Ad Age, which ...