Adam&eve debuts for Samsung with a retro Christmas

We’ve been waiting to see something for Samsung from adam&eveDDB which won a big slice of the Korean giant’s North America business late last year.

Here it is, a touching tale of a concierge being rewarded at Christmas by the people he helps throughout the year, running globally.

Nice retro feel, not at all what you expect from Samsung or, indeed, any gadget company.

Bravely understated you might say.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.