Samsung’s wireless phone charger sounds a good idea and it’s skilfully brought to life by Leo Burnett Chicago in this new ad. The fact that most of the people in it are clearly muppets is probably inevitable – that’s phones for you.
Samsung may have multiple issues at home in South Korea but its advertising – usually – has a deft touch.
Now what we want to see is adam&eveDDB’s work on its new Samsung US account.
This one – MAA creative scale: 7.5.