Wunderman scoops Samsung’s Europe-wide CRM business


WPP’s Wunderman seems to be on a charge under the overall direction of WPP Digital boss Mark Read and now it’s won a whopper, Samsung Electronics’ CRM and loyalty marketing activity across Europe. The pitch was handled by Oystercatchers.

Wunderman’s remit includes strategy, communications, campaign management and deployment, based on a regional strategy across 17 local markets covering more than 30 countries.

Samsung V-P Digital Sandrine Desbarbieux says: “We were seeking an agency that really understood our business and what our brand and products mean to our customers. Wunderman stood apart and we look forward to the beginning of what we hope will be a very successful partnership.”

Wunderman EMEA CEO Mel Edwards says: “We pride ourselves on helping global brands develop strategies that maximise their relationship with customers, so we’re incredibly excited about this new partnership. Samsung is a brand we admire and it shares the same commitment to innovative thinking that we do…we’re very much looking forward working together, driving value for Samsung’s long-term success.”

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