AMV BBDO makes light show debut for new win Samsung

AMV BBDO has landed Samsung as a client, making its debut last night (Thursday) with a number of spectacular laser shows on famous London landmarks: ‘The Night Reimagined.’ The shows support the UK launch of Samsung’s new Galaxy S9 and S9+ phones, which feature ‘low light’ picture capacity.

Samsung Electronics UK CMO Sam Grant says:“We wanted to give the people of London a moment not to be missed. The Night Reimagined installation was conceived as an amazing and almost impossible visual spectacle that represents just how Samsung is pushing the boundaries of what is possible. The beauty of the show demonstrates how the capabilities of the Galaxy S9 camera ensures people can capture epic pictures, particularly in the dark.”

AMV MD Justin Pahl says: “We are thrilled to be working with Samsung, one of the world’s truly great brands, to help them build a deeper connection with the people of the UK. This is a fantastic opportunity to create great work for a brilliant organisation across a variety of channels, and we are incredibly excited about their creative ambition and potential.”

AMV has been a new business drive since losing Sainsbury’s to Wieden+Kennedy and Mercedes to a new Publicis Groupe entity Emil headquartered in Germany. Still the UK’s biggest creative agency, it could hardly have landed a bigger brand than Samsung.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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