Samsung’s Note 7 takes the fight to Apple on comic book America territory

Can Samsung make the world love a phone/mini computer with a stylus? Someone or other used to do this didn’t they? Users liked it but not enough of them unfortunately.

Anyway Wieden+Kennedy Portland is launching the Note 7 with a cheeky campaign starring Christoph Waltz, artfully embedding the Korean-made product as an intrinsic part of a comic book America.

Samsung seems to have stolen a march on a floundering Apple in the phone stakes. Is its advertising as coherent though?

This one works.

MAA creative scale: 7.