W+K packs in the celebs and features for Samsung

We rather lost interest in the Oscars ads but here’s an interesting one that made its debut there – from Wieden+Kennedy Portland for Samsung’s Glaxy S7 edge. Featuring an all-star line-up including Wesley Snipes, Lil Wayne and main man William H. Macy.

Actually the world as a whole seems to be losing interest in upscale smartphones as each new model’s point of difference seems more and more obscure – as the price goes up. Apple is suffering from such wear-out and so, no doubt, is Samsung.

In such circumstances it’s no doubt sensible to tell consumers that the S7 does everything, which the above does.

But there are signs of desperation among the smartphone fraternity. As the world does, indeed, ask ‘Why?’

MAA creative scale: 7.

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