72andSunny Samsung ‘surf’ campaign lands in the drink

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this.

Any film titled ‘We are greater than I’ is riding for a fall and when it involves the World Surf League it’s likely to be a wet one.

It’s beautifully done from 72andSunny and director Eliot Rausch for STink. and it’s racked up over five million YouTube hits in double quick time so….but what what does it mean? Will it sell any phones?

MAA creative scale: 3.

Apple, meanwhile, is back with this rather smug effort, partly aimed at Samsung and other Androids.

A while ago Samsung seemed in the driving seat. Plus ca change..

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