Tag Archives: mondelez

Somehow you don’t associate Mondelez with good works; maybe because it promptly closed down a Cadbury factory in England after buying the company or maybe because boss Irene Rosenfeld has a certain Cruella de Vil air – or maybe both. ...

Wieden+Kennedy London has produced a new online campaign for Mondelez’s Stride gum, featuring that much-loved figure the mad marketing director (or CMO as we call them these days). The campaign, ‘Mad Intense,’ features client Donald making a series of outrageous ...

The police have a few image problems in the UK – one being that, for many people, it’s hard to tell the difference between them and the villains they’re supposed to protect us from (OK, the uniforms). JWT London seems ...

Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor conference that he plans to cut agency and production fees to around 20 per cent of the zillions the company ...

We will stop writing about Christmas ads, honest. But they’re what everybody’s talking about. So – Cadbury, now owned by Mondelez of course, and agency Fallon, which produced the celebrated ‘Gorilla’ ad (still viewed an astonishing number of times) all ...

How do you get people to want more chocolate – or miss the bits of chocs they don’t have? Well Buzzman in Paris has come up with this neat solution for Mondelez brand Milka, by removing a chocolate square and ...

Posh crisps usually choose to plug their wholesome roots but Mondelez has taken a refreshingly different line in this new TV campaign, ‘Eat it Up,’ for Christie Potato Thins from Union in Toronto. It shows that you can make a ...

P&G and Mondelez are adjusting their payment cycle. And it’s all my fault. From now on if you are a Mondelez agency you will do your work and wait four months to be paid. If you want a laugh, read ...

WPP boss Sir Martin Sorrell ‘gives good conference’ (as they don’t say very often) and he was at it again last week, providing an intriguing soundbite for a talk-fest ‘Beyond Advertising’ at his giant media agency MediaCom. This is what ...