Somehow you don’t associate Mondelez with good works; maybe because it promptly closed down a Cadbury factory in England after buying the company or maybe because boss Irene Rosenfeld has a certain Cruella de Vil air – or maybe both.
But it’s launching a new campaign, ‘Coffee vs Gangs,’ for Kenco pugging an initiative to take 20 kids out of tough spots in Honduras to retrain them as coffee farmers. By JWT London.
Never know quite what to make of these. But I suppose it makes Kenco look authentic as well as concerned.