Mondelez chases the missing link with new Milka campaign from Buzzman

How do you get people to want more chocolate – or miss the bits of chocs they don’t have?

Well Buzzman in Paris has come up with this neat solution for Mondelez brand Milka, by removing a chocolate square and the inviting you to go online to get it back or send it to a person of your choice.

It ticks all the boxes doesn’t it? The client would have been beside himself/herself.

But who’d do that for a piece of chocolate?

Anyway, we thought Crispin Porter (or was that Mcgarrybowen?) was handling Milka in Europe. But that’s Mondelez for you.

You May Also Like

advertising buzzman crispin porter mcgarrybowen milka mondelez paris tv campaign

About Staff

Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.