Tag Archives: mondelez

Fallon UK returns to form with Crispello campaign

Fallon UK and parent agency Saatchi & Saatchi seem to be getting their mojo back; as in this newish ad for Cadbury’s Crispello (what on earth is that? Do we need another snack?). This campaign has polarised opinion somewhat; some ...

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Mondelez’s Oreo and The Martin Agency join the cutesy animation caravan

I wonder if The Martin Agency had seen McCann Melbourne’s ‘Dumb Ways To Die’ before they produced this new ‘Wonderfilled’ campaign for Mondelez’s signature brand Oreo? They’d certainly have seen CAA’s Grand Prix-winning Chipotle. But there’s nothing wrong with cutesy ...

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Droga5 announces start-up team for London launch

Droga5, which announced last week that it was setting up a global network (it currently operates in New York and Sydney) has chosen London as its gateway to Europe; poaching Kevin Dundas (right) from 180 Amsterdam as its CEO and ...

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Wieden+Kennedy is still on the Oreo case – this time with new ‘life raft’ commercial

Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation ...

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Oreo takes another bite of Wieden+Kennedy

Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for ...

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W+K gets over the line with Super Bowl Oreo spot

Here’s Wieden+Kennedy’s Oreo Super Bowl ad for Mondelez, with the obligatory consumer competition this time using Instagram. As everybody expected it’s a cookies vs cream bunfight, appropriately over the top and set in a library. And the verdict? It’s OK, ...

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