Which should liven up the London scene no end although American rivals Mcgarrybowen and Crispin Porter, which opened in London fairly recently, have yet to take the market by storm.
I did ask them about opening in London a couple of days ago as there were lots of rumours to that effect – Only to be told that they didn’t “comment on rumours.”
Which just shows you that even trendy agencies aren’t immune from a little market mendacity.
Stlll, mustn’t be curmudgeonly about these things.
“You can’t build a truly influential global company without having a strong presence in London,” says Dave Droga. “It’s pound for pound the most creative market in the world, which is why I am as excited as I am intimidated about this new canvas.”
Dundas, Studzinski and Droga worked together previously at Saatchi & Saatchi in London when it was named the Cannes Lions Agency of the Year.
So Droga shouldn’t be too intimidated. The agency’s client list includes Prudential, American Express, Coca-Cola, Mondelez International, Telstra, Spotify, Puma and Unilever so there should be plenty of work to keep the new team occupied.