Droga5, which announced last week that it was setting up a global network (it currently operates in New York and Sydney) has chosen London as its gateway to Europe; poaching Kevin Dundas (right) from 180 Amsterdam as its CEO and bringing over former Mother creative Nik Studzinski from its New York office as head creative and Olivia Legere as head of account management.
Which should liven up the London scene no end although American rivals Mcgarrybowen and Crispin Porter, which opened in London fairly recently, have yet to take the market by storm.
I did ask them about opening in London a couple of days ago as there were lots of rumours to that effect – Only to be told that they didn’t “comment on rumours.”
Which just shows you that even trendy agencies aren’t immune from a little market mendacity.
Stlll, mustn’t be curmudgeonly about these things.
“You can’t build a truly influential global company without having a strong presence in London,” says Dave Droga. “It’s pound for pound the most creative market in the world, which is why I am as excited as I am intimidated about this new canvas.”
Dundas, Studzinski and Droga worked together previously at Saatchi & Saatchi in London when it was named the Cannes Lions Agency of the Year.
So Droga shouldn’t be too intimidated. The agency’s client list includes Prudential, American Express, Coca-Cola, Mondelez International, Telstra, Spotify, Puma and Unilever so there should be plenty of work to keep the new team occupied.