ID Comms

Mondelez’s Oreo and The Martin Agency join the cutesy animation caravan

I wonder if The Martin Agency had seen McCann Melbourne’s ‘Dumb Ways To Die’ before they produced this new ‘Wonderfilled’ campaign for Mondelez’s signature brand Oreo? They’d certainly have seen CAA’s Grand Prix-winning Chipotle.

But there’s nothing wrong with cutesy animation and a decent tune; provided you pull it off – otherwise you’ll be choking on your Oreos.

And you have to say they have (pulled it off, that is).

Not sure how many times you could see it before Oreo sickness struck, but there you go.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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