mondelez
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VCCP takes Green & Black’s into Attenborough territory
What to make of this one? Mondelez’ Green & Black’s chocolate has taken to the airwaves with agency VCCP to…
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WPP and Publicis win (quite a lot) of Mondelez in review
Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis, Adweek…
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Cadbury starts Easter wild goose chase for Creme Eggs
Advertising seems more driven by events – or what marketers fondly think are ‘events’ – these days and Easter Sunday…
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JWT upgrades Philadelphia’s angels for the digital era in comeback campaign
Mondelez’s Philadelphia reappointed JWT to its account last year, rekindling a 50 year relationship after a brief flirtation with BBH…
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W+K Amsterdam debuts for Mondelez’ Milka with ‘tenderness is inside’
Mondelez, which is struggling somewhat to sustain aggressive pricing in the chocs market, moved its global business from Crispin Porter’s…
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Carat wins lion’s share of Mondelez global media
Dentsu Aegis-owned Carat has made its first big stride forward in the current round of global media reviews, essentially swapping…
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Can Cadbury’s search for a new Milk Tray Man recapture past ad glories?
Well, well..another blast from Cadbury’s advertising past. How serendipitous is that? ‘All because the lady loves Milk Tray’ was a…
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Now Mondelez turns the heat on Publicis Groupe media
Mondelez International has joined the slew of advertisers reviewing their global media accounts and poor old Publicis Groupe is once…
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Buzzman brings a hostage crisis to the business of breakfast for Mondelez
There seems to be more interesting stuff coming out of Paris than London these days (are London agencies becoming more…
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