Tag Archives: mondelez

What to make of this one? Mondelez’ Green & Black’s chocolate has taken to the airwaves with agency VCCP to tell us it’s “wildly deliciously organic.” You can see why G&B feels it needs to do this: the UK’s supermarket ...

Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis, Adweek tells us. Well it kind of has except Interpublic’s The Martin Agency continues on Oreo globally (a pretty big brand ...

Advertising seems more driven by events – or what marketers fondly think are ‘events’ – these days and Easter Sunday hoves into view on April 16. Among other things – believe it’s some kind of religious festival – it’s also ...

Mondelez’s Philadelphia reappointed JWT to its account last year, rekindling a 50 year relationship after a brief flirtation with BBH in 2013. Philadelphia was a big Kraft brand before the Kraft/Mondelez split. JWT’s previous campaign featured two ‘angels’ and they’re ...

Mondelez, which is struggling somewhat to sustain aggressive pricing in the chocs market, moved its global business from Crispin Porter’s (also struggling) London office into Wieden+Kennedy Amsterdam last year. At the time it said it wanted to focus on “human ...

Dentsu Aegis-owned Carat has made its first big stride forward in the current round of global media reviews, essentially swapping roles with Publicis’ Starcom on the Mondelez business worth about $2bn a year. Carat will now handle Mondelez in North ...

Well, well..another blast from Cadbury’s advertising past. How serendipitous is that? ‘All because the lady loves Milk Tray’ was a famous long-running campaign and the last actor to play the mysterious hero, James Coombes in 1987, steps up to begin ...

Mondelez International has joined the slew of advertisers reviewing their global media accounts and poor old Publicis Groupe is once again in the firing line, having to defend Starcom MediaVest’s $200m US business and other bits against Dentsu Aegis. Aegis ...

There seems to be more interesting stuff coming out of Paris than London these days (are London agencies becoming more conservative/cautious? There’s a piece for another day). This one from indie agency Buzzman is verging on the weird. It’s for ...