We will stop writing about Christmas ads, honest. But they’re what everybody’s talking about.
So – Cadbury, now owned by Mondelez of course, and agency Fallon, which produced the celebrated ‘Gorilla’ ad (still viewed an astonishing number of times) all those years ago, have produced this opus called ‘Unwrap Joy.’
Rather wanted to like this: be nice if Fallon, now part of Saatchi London, could rediscover its former glories.
Should have saved the money, alas.