Tag Archives: McDonalds

McDonald’s and IBM’s Watson are Oscars star turns

By most people’s judgement this year’s Super Bowl ads failed to wow – how did the Oscars do? Here are a couple of advertisers who seemed to have spent their money wisely. McDonald’s looks like it may be turning things ...

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James Corden orchestrates a special ‘carpool karaoke’ for McDonald’s

It’s seems a long time ago already but McDonald’s’ crowd-sourced Christmas campaign from Leo Burnett culminated in a one-off Christmas Day ad featuring James Corden, of ‘Carpool Karaoke’ fame (among many other things) and a cast of thousands singing a ...

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McDonald’s denies its own ‘secret recipe challenge’

Well who’d have thought it? McDonald’s laughing at itself. But that’s what it’s doing here in this ‘secret secret menu challenge denial’ video from Cossette, purportedly rubbishing an actual competition for McDonald’s employees in Canada to produce a new recipe ...

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McDonald’s and Leo Burnett set off on the long, long journey to Christmas

I see from the creative agency billings table that Leo Burnett, admirably consistent as ever, is up there among a gaggle of agencies vying for second place behind all-conquering (in billings terms anyway) AMV BBDO. One reason must be McDonald’s’ ...

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Emojis eat McDonald’s in new BETC campaign

Are emojis humanising or the opposite? McDonald’s and BETC Paris have enlisted their services in this diverting new campaign – which translates as “Come As you Are.” On the face of it, identical people going to McDonald’s says something about ...

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Leo Burnett unveils new ‘Good Times’ for McDonald’s

Leo Burnett is busy basking in the glories of #LikeAGirl in Cannes (even more goodies to come surely) but they’ve been busy back at the ranch in London too, producing another of the agency’s slice of life vignettes for McDonald’s. ...

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Can McDonald’s new Hamburglar ride to the rescue?

New McDonald’s boss Steve Easterbrook is trying to revive the sagging brand, a mighty task. One idea must have been to ditich all the old McD bits, like the revolting Ronald McDonald, and find some new ones. But it seems ...

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