Tag Archives: McDonalds

Emojis eat McDonald’s in new BETC campaign

Are emojis humanising or the opposite? McDonald’s and BETC Paris have enlisted their services in this diverting new campaign – which translates as “Come As you Are.” On the face of it, identical people going to McDonald’s says something about ...

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Leo Burnett unveils new ‘Good Times’ for McDonald’s

Leo Burnett is busy basking in the glories of #LikeAGirl in Cannes (even more goodies to come surely) but they’ve been busy back at the ranch in London too, producing another of the agency’s slice of life vignettes for McDonald’s. ...

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Can McDonald’s new Hamburglar ride to the rescue?

New McDonald’s boss Steve Easterbrook is trying to revive the sagging brand, a mighty task. One idea must have been to ditich all the old McD bits, like the revolting Ronald McDonald, and find some new ones. But it seems ...

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Arc unveils Jessie J as McDonald’s treat for Londoners

McDonald’s is in the midst of a quest for some purpose in life (with a new CEO and a threatened new global advertising campaign from Leo Burnett) so on Tuesday it inflicted chanteuse Jessie J on Londoners as part of ...

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McDonald’s tries ‘lovin’ instead of money in bizarre Super Bowl stunt

McDonald’s, which has just booted out CEO Don Thompson in favour of Brit Steve Easterbrook, is running an in-game Super Bowl spot for the first time in ages. And, rather than ditching its horrible ‘I’m Loving It’ slogan it’s morphed ...

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Coke and McDonald’s: why are these global marketing giants in trouble?

The US economy is once again leading the world; outperforming every other Western economy – and most in the world outside. But two of its bellwether companies – Coca-Cola and McDonald’s – most assuredly are not. These are two of ...

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Heineken is the Cannes ‘creative marketer of the year’

Heineken has been named as the Cannes Lions ‘creative marketer of the year’ following in the recent footsteps of McDonald’s and Coca-Cola. Which tells its own story really; be a big and consistent advertiser and this particular gong will come ...

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