McDonalds
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McDonald’s takes award-winning direction with TBWA\Paris
McDonald’s is on a roll at the moment despite the furious attacks from Burger King (same store sales up 5.7…
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TBWA/Paris produces a compelling hymn to McMuffins
Good to see food porn making a comeback, this time for McDonald’s Egg McMuffin courtesy of TBWA/Paris. With a delicious…
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Danone and McDelivery show French power of print
Paris in the spring evidently hasn’t sprung yet judging by these two outstanding print campaigns – from BETC Paris celebrating…
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McDonald’s rides to rescue of hungry Xmas reindeer
Been a bit short of Santas and reindeers this Christmas (and we still miss Marks & Spencer’s Mrs Claus) but…
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Droga5 invades college football team talks for Dos Equis
Are proper TV-based campaigns making a comeback? In the US anyway. Yesterday we had McDonald’s’ Marianne from We Are Unlimited…
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Is McDonald’s on to a winner with We Are Unlimited’s spicy grandma Marianne?
Omnicom’s new(ish) We Are Unlimited construct for McDonald’s seems to be hitting its stride, bringing back “spicy” grandma Marianne for…
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DDB’s We Are Unlimited hits its stride for McDonald’s
We were promised great things when DDB boss Wendy Clark’s new We Are Unlimited operation for McDonald’s in the US…
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Leo Burnett hunts down the flat white for McDonald’s
For decades now Leo Burnett has been skilfully walking a line for McDonald’s: presenting the somewhat soulless burger giant in…
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McDonald’s celebrates (nearly) 50 years of UK Big Macs with an even bigger one
McDonald’s is celebrating 50 years of the Big Mac with the even bigger Grand Big Mac (which will doubtless cause…
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