Tag Archives: McDonalds

Leo Burnett North America puts media tech expert Swinand in charge

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant ...

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McDonald’s goes universal in new UK poster campaign

We’re still waiting to see what McDonald’s’ groovy new data-driven DDB-dominated agency in the US looks like and curious to know what it’s going to be called. But Leo Burnett in the UK is still on the case and it’s ...

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WPP doesn’t want McDonald’s – could this be an opportunity for FCB?

Ad Age reckons that WPP has pulled out of the holding company review for the $1.4bn McDonald’s creative account, cutting the field down to Omnicom and Publicis Groupe, owners of the two McDonald’s incumbents DDB and Leo Burnett (both in ...

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