Danone and McDelivery show French power of print

Paris in the spring evidently hasn’t sprung yet judging by these two outstanding print campaigns – from BETC Paris celebrating 100 years of Danone yogurt and TBWA\Paris for McDonald’s McDelivery service – but it’s still looking pretty good.

Here’s Danone.

And McDelivery (it wants you to stay indoors) with outstanding photography from Roberto Badin.

Advertising that’s a pleasure.

MAA Creative Scale:

Danone – 8.

McDonald’s – 9.5 (and that’s a bit mean.)

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.