Paris in the spring evidently hasn’t sprung yet judging by these two outstanding print campaigns – from BETC Paris celebrating 100 years of Danone yogurt and TBWA\Paris for McDonald’s McDelivery service – but it’s still looking pretty good.
And McDelivery (it wants you to stay indoors) with outstanding photography from Roberto Badin.
Advertising that’s a pleasure.
MAA Creative Scale:
Danone – 8.
McDonald’s – 9.5 (and that’s a bit mean.)