Droga5 invades college football team talks for Dos Equis

Are proper TV-based campaigns making a comeback? In the US anyway. Yesterday we had McDonald’s’ Marianne from We Are Unlimited and now it’s a college football themed series from Droga5 for Dos Equis, the beer brand that doubled up as the “most interesting man in the world.”

“Keep it interesante” is D5’s spin on this, first up with an inspiring game pep talk about the, er, brand.

Then two of a number of shorter efforts, these featuring two famous college football coaches. First up is Les Miles.

Then Steve Spurrier.

Clever, on strategy and funny enough.

MAA creative scale: 7.

You May Also Like

Don Equis droga5 featured McDonalds

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Share
Tweet
+1
Share