Are proper TV-based campaigns making a comeback? In the US anyway. Yesterday we had McDonald’s’ Marianne from We Are Unlimited and now it’s a college football themed series from Droga5 for Dos Equis, the beer brand that doubled up as the “most interesting man in the world.”
“Keep it interesante” is D5’s spin on this, first up with an inspiring game pep talk about the, er, brand.
Then two of a number of shorter efforts, these featuring two famous college football coaches. First up is Les Miles.
Then Steve Spurrier.
Clever, on strategy and funny enough.
MAA creative scale: 7.