DDB’s We Are Unlimited hits its stride for McDonald’s

We were promised great things when DDB boss Wendy Clark’s new We Are Unlimited operation for McDonald’s in the US hove into view but its first effort was disappointingly anodyne. WAU is supposed to produce lots of data-driven (yawn) content (double yawn) in double quick time.

Here’s its latest effort for McD’s “fresh” beef burgers (what’s the stuff the rest of us are eating?) using celebs (pricey) but no sound or, hence, dialogue (saving money presumably). And there could, and maybe will be, lots more. The ever reliable John Goodman also features.

It’s not half bad. Boxes ticked Ms Clark.

Free advice: change the agency name to Unlimited.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.