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Omnicom’s new(ish) We Are Unlimited construct for McDonald’s seems to be hitting its stride, bringing back “spicy” grandma Marianne for one of its endless varieties.
Would this have made the cut with a spicy grandpa?
Wouldn’t be surprised if such a version finds its way onto YouTube.
It’s girls on top in US adland at the moment (most of the client and agency team were female). And they might have a long-running campaign on their hands.
Should come in handy as WAU’s brief is to produce lots of “content.”
MAA creative scale: 7.
