Is McDonald’s on to a winner with We Are Unlimited’s spicy grandma Marianne?

Omnicom’s new(ish) We Are Unlimited construct for McDonald’s seems to be hitting its stride, bringing back “spicy” grandma Marianne for one of its endless varieties.

Would this have made the cut with a spicy grandpa?

Wouldn’t be surprised if such a version finds its way onto YouTube.

It’s girls on top in US adland at the moment (most of the client and agency team were female). And they might have a long-running campaign on their hands.

Should come in handy as WAU’s brief is to produce lots of “content.”

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.