Leo Burnett (or is it just Leo now?) is getting pretty good at this McDonald’s lark, now importing ‘Famous Orders’ from the US with rapper Stormzy giving it his own British twist.
What’s more, numerous Brits get the opportunity to sound like him as they order a Stormzy menu – with, obviously, a twist.
Occasionally see Alison Steadman outside the cafe in Highgate Woods. Didn’t realise she had a box of nuggets tucked away…
Mark Elwood has taken over the Leo creative brief to the manner born.
MAA creative scale: 8.5.
But not for some Stormzy fans apparently, protesting about what they see as his support for McDonald’s’ pro-Israel in Gaza stance.
McDonald’s new CMO told franchisees last week she is ditching the expensive celebrity menu-fest of her predecessor to appeal to Trump world of billionaire wanna-bees. LEO will have to dig deep to locate all the old Monopoly playbooks as USA franchisees are pressured to take a ride on the railroads. Don’t expect to see any big prizes though. Too much risk in that.