Tag Archives: levis

Has FCB cracked age-old Levi’s ad problem?

Levi’s advertising has been all over the place in recent years but nowhere that made the brand look contemporary again. Now FCB West is having a go and, wisely no doubt, has decided to go back to whence it came: ...

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FCB sets off in search of Levi’s glory days

This is quite interesting, the first work I’m aware of since Levi’s shifted its account from Wieden+Kennedy to FCB – in this case FCB San Francisco. The account outside the US Chose Richard Pinder’s The House World Wide which has ...

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Richard Pinder sells The House to Crispin Porter

Former Publicis boss Richard Pinder (left) has seen a quick return on his investment in The House Worldwide, selling the business to MDC-owned Crispin Porter+Bogusky just a year after it opened. CPB wants to strengthen its international offering and Pinder ...

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Wieden + Kennedy HQ cuts back after client losses

Wieden+Kennedy is lauded by most for its estimable record of creative independence over more than 30 years but when bad times come – or not-so-good times – it wields the axe just like everyone else. The company has admitted to ...

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Richard Pinder’s new model agency The House wins Levi’s worldwide alongside renascent Draftfcb

Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle the iconic (not an exaggeration in this case) Levi’s account. Levi’s departed Wieden+Kennedy last year. Quite why Levi’s needs two ...

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Levi’s Revels in new W+K campaign for China

It’s hard to remember sometimes that Levi’s started out as work trousers and that’s certainly not how they’re sold in China which, as far as Western companies are concerned anyway, is the rightful destination for all things luxury. Tough if ...

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