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As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection of his pieces over the years. This one was recalled by MullenLowe’s Laurence Green. In business it’s often difficult to ...
Read More »Has FCB cracked age-old Levi’s ad problem?
Levi’s advertising has been all over the place in recent years but nowhere that made the brand look contemporary again. Now FCB West is having a go and, wisely no doubt, has decided to go back to whence it came: ...
Read More »FCB sets off in search of Levi’s glory days
This is quite interesting, the first work I’m aware of since Levi’s shifted its account from Wieden+Kennedy to FCB – in this case FCB San Francisco. The account outside the US Chose Richard Pinder’s The House World Wide which has ...
Read More »Richard Pinder sells The House to Crispin Porter
Former Publicis boss Richard Pinder (left) has seen a quick return on his investment in The House Worldwide, selling the business to MDC-owned Crispin Porter+Bogusky just a year after it opened. CPB wants to strengthen its international offering and Pinder ...
Read More »Wieden + Kennedy HQ cuts back after client losses
Wieden+Kennedy is lauded by most for its estimable record of creative independence over more than 30 years but when bad times come – or not-so-good times – it wields the axe just like everyone else. The company has admitted to ...
Read More »BMW goes electric, BETC and Lacoste, Oreos from Brazil, woeful Brit ads and Levi’s new model agency deal
***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for its new series of electric cars. Well they look great don’t they? But why don’t the car manufacturers cough up ...
Read More »Richard Pinder’s new model agency The House wins Levi’s worldwide alongside renascent Draftfcb
Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle the iconic (not an exaggeration in this case) Levi’s account. Levi’s departed Wieden+Kennedy last year. Quite why Levi’s needs two ...
Read More »Who will take on the Levi’s challenge after W+K split?
Levi’s isn’t an easy one, iconic brand though it may be. So it’s not that much of a surprise that it has split with its global agency Wieden+Kennedy, particularly as the move follows the departure of marketing boss Rebecca Van ...
Read More »Levi’s Revels in new W+K campaign for China
It’s hard to remember sometimes that Levi’s started out as work trousers and that’s certainly not how they’re sold in China which, as far as Western companies are concerned anyway, is the rightful destination for all things luxury. Tough if ...
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