Tag Archives: levis

Has FCB cracked age-old Levi’s ad problem?

Levi’s advertising has been all over the place in recent years but nowhere that made the brand look contemporary again. Now FCB West is having a go and, wisely no doubt, has decided to go back to whence it came: ...

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FCB sets off in search of Levi’s glory days

This is quite interesting, the first work I’m aware of since Levi’s shifted its account from Wieden+Kennedy to FCB – in this case FCB San Francisco. The account outside the US Chose Richard Pinder’s The House World Wide which has ...

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Richard Pinder sells The House to Crispin Porter

Former Publicis boss Richard Pinder (left) has seen a quick return on his investment in The House Worldwide, selling the business to MDC-owned Crispin Porter+Bogusky just a year after it opened. CPB wants to strengthen its international offering and Pinder ...

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Wieden + Kennedy HQ cuts back after client losses

Wieden+Kennedy is lauded by most for its estimable record of creative independence over more than 30 years but when bad times come – or not-so-good times – it wields the axe just like everyone else. The company has admitted to ...

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Richard Pinder’s new model agency The House wins Levi’s worldwide alongside renascent Draftfcb

Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle the iconic (not an exaggeration in this case) Levi’s account. Levi’s departed Wieden+Kennedy last year. Quite why Levi’s needs two ...

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