Beyoncé is a denim fan these Cowboy Carter days and here she is reprising BBH’s famous 1985 ‘Launderette’ commercial, the one with Nick Kamen exciting the crowd. From TBWA\Chiat\Day.
There’s even a Kamen lookalike taking a sneaky peek.
The original in 1985, by Barbara Nokes and BBH co-founder John Hegarty, directed by Roger Lyons, didn’t just put BBH on the map but British advertising as a whole. It also sold a load of Marvin Gaye records. And brought Levi’s back from the knacker’s yard.
Maybe it’ll have a second innings.
