Has FCB cracked age-old Levi’s ad problem?

Levi’s advertising has been all over the place in recent years but nowhere that made the brand look contemporary again.

Now FCB West is having a go and, wisely no doubt, has decided to go back to whence it came: be-denimed hunks with an eye for the girls, aided by a mean soundtrack.

So how does it compare with BBH 30 years ago?

And my favourite, even more venerable from director Adrian Lyne and McCann (I think).

Stacks up pretty well actually. MAA creative scale: 8.

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